There’s no question that photography is an online business these days and no matter what your field of work, chances are your buyers expect to be able to view samples and previews online, and if they don’t look fantastic, you won’t make sales.
And yet many old-school photographers still view any sort of digital editing of their originals as either outright cheating or a total betrayal of their art.
Yet when you look back as some of the greatest photographers ever, Ansell Adams comes to mind as an easy example, they spent huge amounts of time fine-tuning their originals and making sure the final image they showed the world was exactly as they intended.
So really it should be common-sense… work done in the digital darkroom is just as much a part of the photographic process as the work that used to be done in the traditional darkroom.
And just like the days of developing film and making enlargements, how creative you is simply a personal decision.
Now people will argue, and the truth is it’s an argument I seem to have with photographers coming through our stock library every week… usually after I turn them down because their images look like crap… but the fact of the matter is, if you want to sell photos online they’ve better look fantastic.
So it follows, if your digital-darkroom skills aren’t every bit as strong as your camera-skills, you’re in trouble!
If you’re selling photos online you should already know that photo-buyers expect ‘drop-able images‘ … images they can drop straight into their layouts, as-is, no-editing required.
The smallest imperfection can make online photo-buyers discount the image and look elsewhere.
If you’re selling images to offline Clients, it’s even more important that the images you present to your Clients are absolute stunners. Flat-lifeless images either don’t sell at all, or worse, leave you with disappointed Clients who won’t ever come back.
Even if you’re a purist who’s always done everything in-camera up until now, it’s extremely unlikely your captured images will ever be fully print-ready without a little work. Even images for screen display are going to need some tweaking… no matter how good your camera skills are.
Bottom line, if you’re capturing digital images, you’d better get good with Photoshop!
And if you’re not there yet, then you really ought to look over this package below. It’s a series of 20 Video Tutorials showing the complete post processing steps of a professional portrait photographer.
They’re shot in CS4 but they’r easy enough to follow in any version of Photoshop, and I even know a few Lightroom users who found it easy enough to transpose the steps in to that software.
If you order from the page below you’ll find there’s a couple of awesome extras included, (and a discounted price!) , so it’s well worth a look if you need to work on those Digital Dark room skills!