There are several benefits one can get in buying stock photos through agencies that are offering stock photography. Although not all website owners are fond of using paid images, they most probably still do not understand the importance of using such pictures. This article aims to inform people the benefits of using stock photography and how it can help promote one’s site in a more appealing manner. First we need to discuss about the term ‘Royalty Free’ as although it contains the word ‘free’ it does not necessarily mean that the images can be used by anyone. That term does not refer to price but to the licensing of the photo used by the purchaser. This Royalty Free provides the buyer some rights as to where he can use the stock photos, how long he can use them, under what conditions, and on what type of products.