Before we dive in, take a moment to look over this brief introduction to ensure you understand what we’re trying to achieve, what you can expect and how to get additional help on specific tasks. It will save you time and frustration in the long run!
Here’s a few tasks to get you started that will help you identify the best possible local phrases to target, to make sure they’re appropriate for your business, relevant to your customers… and that they’re going to generate photo-buyer traffic to your website.
This step is all about making sure your web presence has the content and structure it takes to actually get a good listing in Google. We do plan to list in Yahoo and Bing as well, but Google is the biggest and the toughest, so we work to their standards and we’ll usually rank well in the other two automatically!
A lot of photographers still try to convince themselves social marketing is optional, or even unnecessary, but in the online business world, how you connect and interact with your customers is second only to what they say about you! Google refers to this as Social Signals and this is the new currency of SEO.
Backlinks to your site are still extremely important for SEO, but mostly you want these to happen naturally because people choose to link to your great content. That takes time though, so here’s a few places you should list your Local Business website to create quality, traffic-generating backlinks that won’t put you at risk of a Google penalty.
Finally there’s a couple of tasks you can complete to speed up your response time, preserve your results as they start to happen… and make your life easier! When you’re done, please remember to call back to and leave your comments and feedback!
Here’s a listing of all the recommended tools and resources from this Action Plan, along with information and tips for using them. The PDF version below is a handy reference without the detailed explanations, that you can download and keep on file for future reference. It has a couple of bonuses as well, so make sure you grab your copy now!
Feedback, Comments & Tips
Please leave any feedback or suggestions here. We’re especially interested in your ideas on how we can improve this resource, and also any tips or shortcuts you might want to share with other photographers. Thanks!